An extensive resumé precedes Joel’s arrival at Rock. He has a wealth of experience across a whole range of sectors that include roles in Lead Generation, Website Development, SEO, PPC and Business Development. That breadth of experience supports Joel’s real skill for attention to detail when building relationships. In client partnerships, Joel’s someone who exceeds expectations by ensuring project goals are not only met, but communicated every step of the way. As a Commercial Manager, Joel’s business acumen gives him a more rounded understanding of an organisation’s big picture, and specific needs and challenges. It means he’s better able to devise successful and targeted strategies that get results.