Premier’s Active April

The Premier’s Active April initiative required full collateral design: Web App & Mobile App build, a website, recruitment drive, eDMs and an engagement plan for participants. In 2019, we delivered the highest registration number in the history of this campaign with over 130,000 registrations. And in 2020, with C-19, we helped Active April do a full pivot in a record amount of time so that instead of cancelling they could continue to get their message out there and offer creative ways of supporting people to be active at home.