RE-ENGAGEMENT THAT DRIVES REAL RETURNS
Reconnect with the right people at the right moment.
Retargeting is a powerful tool in the digital marketer’s toolkit to achieve conversion targets. We craft targeted, strategic campaigns that re-engage customers, recover missed opportunities and keep your brand front of mind across every touchpoint.
S t a y t o p - o f - m i n d t h r o u g h o u t t h e w h o l e b u y i n g c y c l e .
OUR APPROACH TO RETARGETING
Strategies built for outcomes, not just impressions.
Whether it’s cart abandoners, lapsed customers or leads that need a nudge, our retargeting strategies are built around the customer journey, not just the last click. From timing and creative to messaging and channel mix, we create personalised re-engagement strategies that add value and drive conversion.
AUDIENCE-FIRST THINKING
Tailored messaging that adapts to intent.
We segment and target based on where your audience is in their journey – from subtle reminders to strong calls to action. Some campaigns are product-led and dynamic, others focus on brand or offer. Whatever the mix, your retargeting always feels relevant, purposeful and customised to the user.
INTEGRATED MULTI-PLATFORM RETARGETING
Connected campaigns that increase conversion and loyalty by meeting your audience where they are.
Retargeting doesn’t live in a silo; we build high-impact campaigns that span Meta, Google Display Network, YouTube, TikTok, LinkedIn, and other display networks to ensure consistency and performance. Rather than treating retargeting as a “bolt-on,” we integrate it into your broader marketing funnel – aligning it with paid acquisition, organic content, and email marketing – to create a cohesive, high-converting experience. This holistic approach ensures you avoid duplicated effort or fragmented messaging, resulting in one unified strategy that drives real returns and keeps your brand top of mind.
FREQUENTLY ASKED QUESTIONS
01
Is retargeting right for my business?
If your brand has a sales funnel – especially in eCommerce, retail or lead generation – retargeting is one of the most effective ways to re-engage warm audiences and boost conversions. It works best when part of a full-funnel strategy.
02
Which platforms do you run retargeting on?
We run retargeting campaigns across Meta, Google Display Network, YouTube, LinkedIn and programmatic platforms. Our team selects the right mix based on your audience, goals and creative requirements.
03
What kind of retargeting audiences can you create?
Depending on the platform, we can target based on site visits, cart abandonment, video views, content engagement, customer lists and more. We tailor segmentation to your business type and conversion goals.
04
How do you measure and improve campaign performance?
We track metrics like click-through rate, cost per conversion, return on ad spend, and view-through conversions. Using these insights, we adjust targeting, placements, creative and budgets to improve results over time.
05
How does retargeting fit into my broader marketing?
Our retargeting strategies are designed to work alongside your other campaigns. We align timing and messaging with paid social, search, content and email to ensure a consistent and effective experience across all touch points.
Paid Advertising Services
All ServicesGoogle Ads
Full-funnel Google strategies across Search, Shopping, Display and YouTube, designed to drive high-intent traffic and maximise return on ad spend.
LinkedIn Ads
Strategic B2B campaigns targeting decision-makers with precision, to build brand authority and generate qualified leads.
Meta Ads
Meta campaigns that blend creative, targeting and optimisation to spark engagement and deliver real business outcomes.
Spotify
Audio-first ad campaigns that reach your audience in their most receptive moments – from commutes to chill time.
TikTok
Bold, trend-aware content strategies that connect authentically with your audience and drive meaningful engagement.
