CAMPAIGNS THAT MOVE AT THE SPEED OF NOW
Connect with your audience authentically and in real-time.
TikTok is unlike any other platform. It rewards experimentation and authenticity, and moves fast. We help brands show up in a way that feels native to the platform by crafting campaigns that tap into trends, build awareness, and drive engagement. Whether you’re testing the waters or scaling up, we tailor our approach to suit your ambitions and audience.
B r e a k i n g t h e c o n v e n t i o n . U n i q u e c o n t e n t t h a t c u t s t h r o u g h .
PLATFORM-AWARE STRATEGY
Made for TikTok – not just repurposed.
Success on TikTok requires more than recycled content. From day one, we develop platform-specific strategies designed for TikTok’s unique behaviours, formats and fast-changing trends. Our creatives, strategists and digital marketers work together to craft content that’s native to the platform – bold, culturally aware, and scroll-stopping.
AUTHENTIC AND AGILE CREATIVE
Content that stands out and delivers.
We help brands develop creative concepts that feel genuine, topical and purpose-driven. Whether it’s shortform video, voiceover storytelling or trend-led visuals, we shape ideas in-house, and collaborate with trusted video partners to bring them to life – including talent sourcing and efficient production. Our goal is content that resonates without feeling like an ad.
CROSS-PLATFORM THINKING
A cohesive strategy across every touchpoint.
TikTok is just one piece of your broader marketing ecosystem. We align your campaigns with Meta, Google, landing pages, email marketing and retargeting efforts to ensure your message is consistent, to connect your audiences and compound your marketing results. We’ll create TikTok ads that are specifically tailored for the channel, but tie in with your overall messaging and creative strategy.
FREQUENTLY ASKED QUESTIONS
01
Is TikTok right for my brand?
TikTok is ideal for brands willing to be experimental, outspoken, authentic and raw. If your audience is active on the platform and you’re open to experimenting with trend-setting content, it can be a powerful channel for awareness and engagement. We’ll help you assess fit based on your goals, brand and industry.
02
Can you manage both content creation and strategy?
Yes. We develop the strategy in-house and collaborate with trusted video partners for talent and production. Our team handles concepting, scriptwriting, and creative direction, ensuring the final content aligns with your brand and objectives.
03
How do you measure TikTok ad performance?
We track core metrics like video views, engagement, completion rates and click-throughs. We also monitor trends over time, test different creative formats, and provide clear reports that connect performance with business outcomes.
04
Can TikTok ads integrate with other campaigns?
Absolutely. We design TikTok strategies to work hand-in-hand with Meta, Google, and other channels, including remarketing, landing pages, email and search. This cross-channel approach ensures your message stays consistent and effective across every touchpoint.
05
What’s included in your TikTok retainer?
Our retainers typically cover campaign strategy, content planning, creative direction, ongoing optimisation and reporting. Depending on your needs, we can also support with account setup, content calendars and collaboration with video partners for production.
Paid Advertising
All ServicesGoogle Ads
Full-funnel Google strategies across Search, Shopping, Display and YouTube, designed to drive high-intent traffic and maximise return on ad spend.
LinkedIn Ads
Strategic B2B campaigns targeting decision-makers with precision, to build brand authority and generate qualified leads.
Meta Ads
Meta campaigns that blend creative, targeting and optimisation to spark engagement and deliver real business outcomes.
Spotify
Audio-first ad campaigns that reach your audience in their most receptive moments – from commutes to chill time.
Retargeting
Smart, intent-driven remarketing strategies that re-engage warm leads and bring value back into the conversation.
