Digital Marketing — SEO

Technical SEO

 

BUILT TO PERFORM FROM THE INSIDE OUT

Great SEO starts below the surface.

Whether we’re building a new site or improving an existing one, we embed technical SEO fundamentals that support speed and search visibility. From site architecture to structured data, we optimise your website for load speed, crawlability and security to drive up your ranking.

 

rock_services_seo_technical-seo

T e c h n i c a s e b a k e i f r o t h t h s t a r a n o p t i m i s e o v e t i m e

CLEAN CODE & SMART STRUCTURE

Built right from the ground up.

We apply clean, semantic HTML and CSS best practices to support better performance and searchability. Whether we’re working on a new build or auditing an existing site, our designers, developers and SEO specialists align on site structure, page hierarchy and sitemap configuration to ensure search engines can easily crawl, understand and index your content.

PERFORMANCE-DRIVEN, MOBILE-FIRST APPROACH

Faster sites built for the way the world searches.

We prioritise load speed and mobile performance at every level, ensuring your site looks great and functions perfectly on the devices your audience uses most. By optimising images, scripts, and server settings to meet Core Web Vitals benchmarks – and leveraging WP Engine for fast, secure hosting – we deliver a seamless user experience that serves as a critical ranking factor for search engines. Our proactive, mobile-first approach moves beyond a “set-and-forget” mentality to create responsive layouts designed to capture attention and drive conversions on any screen.

INDEXING & CRAWL MANAGEMENT

We help control how your site is seen and what gets indexed.

Through thoughtful use of robots.txt, canonical tags, noindex directives and crawl-delay settings, we give search engines the clarity they need to prioritise key content. We also integrate with Google Search Console and Bing Webmaster Tools to monitor health and performance in real time.

SCHEMA MARKUP & STRUCTURED DATA

Visibility beyond links.

We implement structured data to help search engines better understand your content and enhance your presence in search results. That includes schema for FAQs, articles, products, reviews, locations and more, to unlock rich snippets and SERP features that increase clicks and visibility.

FREQUENTLY ASKED QUESTIONS

01

What is technical SEO and why does it matter?

Technical SEO refers to how your website is built and how it interacts with search engines. It includes factors like speed, mobile-friendliness, code quality, crawlability, and security. Without a strong technical foundation, even the best content won’t rank properly.

02

Can you help fix issues on an existing site?

Yes, we offer technical SEO audits and one-off optimisation projects to help identify what’s holding your site back. In some cases, we can resolve issues like crawl errors or performance bottlenecks directly.  In others, especially where the codebase is outdated or restrictive, we may recommend a rebuild as the most effective pathway forward.

03

What platforms do you work with?

We primarily work with WordPress, Webflow and Shopify, but our team is experienced across multiple CMS platforms. Whether your site is custom-built or built on a theme, we’ll adapt our approach to get the best results.

04

How does technical SEO impact my rankings?

Search engines favour fast, secure, easy-to-navigate sites. When your technical SEO is strong, your site is more likely to rank well, and stay competitive over time. It also improves user experience, which contributes to engagement and conversions.

05

Do I need to worry about Core Web Vitals?

Yes, Core Web Vitals are now a confirmed ranking factor. We optimise for metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) to ensure your site meets Google’s standards.

SEO Services

Services

On-Page SEO

Keyword-driven content, optimised page structures and UX-aligned copywriting that works for both people and search engines.

Off-Page SEO

Ethical backlink strategies and outreach that build trust, drive authority and improve your domain performance.