W e e x i s t t o h e l p b r a n d s t h r i v e t h r o u g h d i g i t a l i n n o v a t i o n a n d h o n e s t p a r t n e r s h i p , w h i l e b u i l d i n g a b u s i n e s s t h a t s u p p o r t s o u r p e o p l e , c o m m u n i t y a n d p l a n e t .
years of operation since founding in 2015.
This decade of experience reflects our commitment to solid foundations, creative freedom, and delivering work that is truly built to last. From our beginnings as a custom web studio to becoming a full-service agency today, we have proven our dedication to quality, expanded our expertise, and built long-term partnerships.
team members, in-house, located in Melbourne.
We pride ourselves on having a fully in-house structure right here in Melbourne. Working together in one location fuels collaboration and ensures productive output. We genuinely understand that work and life balance is key, and we actively support individual needs and unique ways of working. This supportive, people-first approach is precisely why our culture makes us Rock.
B Corp impact score
Well above the 50.9 median. Our 2025 recertification score of 96.4 reflects our genuine commitment to people, community, and planet. For us, being a B Corp isn't a badge; it is a natural part of doing business with conscience and accountability.
Foundations
Rock Agency was officially founded in October 2015 by Cam Lee, operating from a spare room in Richmond. What began as a custom web design and development studio quickly found its rhythm, focused on the principles of creative freedom and work built to last.
Expansion
From a two-man studio, the team grew to 14 members in three years, expanding into a newly renovated office space in Cremorne. Mid-2018 saw the strategic addition of digital marketing to our services, expanding our capabilities. This addition meant we were able to offer full-service solutions for all online and digital presences.
Resilience
Despite external challenges, the second half of 2020 saw further expansion, growing the team to 18 members. We expanded our e-commerce solutions with a dedicated Shopify development team. This period also marked a significant achievement in industry recognition, winning at the Australian Web Awards and accumulating 31 further award wins across other organisations.
Commitment
We became a certified B Corp in late 2022, a milestone that reflected our belief in doing business with purpose, conscience, and accountability. For us, this was a natural step in our journey to support our people, community, and planet. We are committed to being good humans to work with and for, making conscious choices that lead to a positive impact. The following years we gave back to the community through volunteering, pro bono work and support.
Evolution
In 2025, we celebrated a successful decade of operation by renewing our B Corp certification with an even stronger score of 96.4. The team grew to over 20 people, maintaining a solid spread across all departments. This year also saw our dedication to technical excellence recognised as we became Webflow Enterprise Partners, confirming our expertise for the next decade of digital evolution.
Apart of everything we do
Constantly striving to find better ways to do what we do.
We build trust through open and honest communication.
A relentless drive to understand, align and get things done.
We’re people first, always. Collaborative, inclusive and supportive.
Cam Lee
Combining visual communication flair with detailed knowledge of the development process and account management, Cam’s holistic skill set is unique in the digital industry and supported by 18 years of experience. As the founder of Rock Agency, Cam not only continues to offer clients expert advice and service but has simultaneously built a strong team who share his values of hard work, innovation, integrity and creativity. The list of clients Cam’s partnered with is exhaustive but includes Toyota, Volkswagen, CUB and the Victoria Government.
Cam’s dedicated to the B Corp movement instilling a ‘purpose over profit’ ethos that’s fundamental to Rock Agency. Also a dad, he’s proud to lead a flexible, progressive and family-friendly workplace.
Liam Higgins
Liam bleeds innovation. His ability to leverage technology to improve efficiency and solve problems – both big and small – is on a level all of his own. A master of devising AI and CRM solutions to optimise workflows, he birthed our very own Rock Bot affectionately known as The Frank. He brings extensive Operations, Project Management and Sales experience to the team; and, with much of that experience coming from the sustainability and social impact sectors he’s deeply committed to Rock’s B-corp pursuits. Liam is a Geelong Cats nuffie and is also the proud co-founder of VOLI, a globally-recognised app making social impact easy, measurable and rewarding for businesses.
Jessie Gleeson
With an extensive background in the Creative and Digital industry, Jessie joined Rock as an Account Manager and, three and a half years later, stepped into the role of Account Director. She’s a natural problem-solver, always focused on uncovering the most effective digital solutions for her clients. Her experience includes working with Hamish & Andy, Get Active Victoria, Bulla, FightMND and Women’s Health Victoria.
She’s passionate about building strong client relationships and ensuring every project delivers both impact and value. Jessie’s footy skills are almost as sharp as her account management expertise; and she trains guide dogs, which is something we all get to enjoy when they accompany her to the office.
Molly Nydam
Molly’s our Digital Marketing Director with an abundance of infectious energy and a penchant for strategy. She has nine years of experience in agencies in NZ and Oz, creating successful multi-channel marketing initiatives for a range of clients and industries. It’s a given that Molly’s exceptional at converting data into a creative marketing strategy that improves business outcomes; what really sets her apart is her follow-through. Molly’s knowledge of the digital design and development process gives her a unique ability to synthesise strategy with execution; and through keen attention to detail, Molly helps ensure every piece of content, every asset, serves that strategy.
Tia Kelly
Tia is a designer with inimitable experience and skill in digital. Her super power is understanding the crossover space between design and technology and working it for unique and innovative outcomes. Efficient and diligent, Tia’s more than nine years of experience includes Branding, UI/UX Design, Email, Social Media, YouTube, and Display and Rich Media focusing on audience targeting with relevant personalisation.
Her work spans large-scale digital campaigns, multiple industries, and markets – she worked in London for four years before joining Rock Agency.
Nick Bunting
Nick’s our Lead Webflow Designer & Developer, and an all-round Webflow weapon. With a background in graphic design and a self-taught knack for development, Nick found his groove at the intersection of design and code – where creativity meets clean, functional builds. He’s a big reason why Rock’s become a go-to Webflow partner. Originally from the Gold Coast (yes he surfs), Nick’s been soaking up the Melbourne lifestyle since 2013.
When he’s not perfecting site-builds, you’ll find him running, golfing, watching footy or scoping out the next must-try brunch spot. Nick’s all about striking the right balance between performance and polish, between design and development, and between work and a weekend down the coast.
Jaydev Vala
Jay has more than a decade’s worth of experience as a developer and loves working in a field that drives him to constantly evolve alongside it. His career started in India and he joined Rock in 2015, soon after moving to Australia. He’s now our Full-Stack Developer, which means he’s responsible for the overall technical functionality for our partners’ websites, plus mobile and web apps.
He has deep knowledge in NodeJS, Angular, React, PHP/Object Oriented PHP, JavaScript and Database Management Systems. Even in Jay’s spare time he thinks about development – he loves video games and diving into the development side to learn how they’re created.
Naeim Haghighi
Naeim has a breadth of skill when it comes to development – he’s our Shopify specialist, but he’s also proficient in a hundred other development programs that would take too long to list. He’s a deep thinker and a problem solver and will always take the time to uncover the best solution for a client – not the easiest, not the most obvious.
Development brilliance aside, Naeim is also one of the funniest people you’ll meet and his sense of humour always makes work more enjoyable.
Holistic Approach
Designing brands to websites and strategic campaigns. We focus on strategic design that fuses creative vision with honesty and purpose. From crafting compelling brand identities to bespoke UX/UI, our approach is centred on creating engaging and accessible digital experiences.
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Building robust, scalable websites on the right platform. We build custom digital solutions, from complex e-commerce shops to engaging websites. Specialising in WordPress, Webflow, and Shopify, our philosophy prioritises clean code and security, ensuring your website is efficient and reliable.
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Driving measurable results through strategic connection. We help businesses grow their online presence by combining data-driven insights with creative energy. Our team focuses on collaborative strategy to ensure every campaign reaches the right audience and delivers clear results.
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Ensuring smooth delivery and ongoing trust. We believe in honest partnerships that extend well beyond the launch date. Our team provides proactive maintenance and clear communication to keep your digital presence secure, updated, and performing at its best.
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