We did an awesome update on the DO NOT OPEN website to grow alongside Wizz’s world – now that he’s a TV star! The new platform brings together the books, the new TV show, and cute merch under one playful, parent-friendly hub. Custom-built assets help the characters and the DO NOT universe come alive online, while carefully balancing UX to engage kids and simplify navigation for parents. We also future-proofed the site with dedicated character sections ready to expand as the show develops, plus a shop that’s primed to scale with new collections and product lines as the brand continues to grow.