Do Not Open This Book | Rock Agency

Do Not Open This Book

DO NOT check out this fun and experiential website where smart UX meets storybook charm to delight kids and parents alike.

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We did an awesome update on the DO NOT OPEN website to grow alongside Wizz’s world – now that he’s a TV star! The new platform brings together the books, the new TV show, and cute merch under one playful, parent-friendly hub. Custom-built assets help the characters and the DO NOT universe come alive online, while carefully balancing UX to engage kids and simplify navigation for parents. We also future-proofed the site with dedicated character sections ready to expand as the show develops, plus a shop that’s primed to scale with new collections and product lines as the brand continues to grow.

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Rock Agency is located on the unceded lands of the Wurundjeri Woi Wurrung people. We acknowledge and respect them as the Traditional Owners of the land on which we work, and pay our respects to their Elders, past and present.