Armed with a refreshed brand identity and a deep understanding of the challenges in Kāya’s previous site, we designed and developed a new digital platform that truly delivers for both current and prospective members. Streamlining key user journeys and removing friction points was central to our approach. With such a large volume of content, we focused on simplifying navigation and restructuring information to create a more intuitive, seamless experience. A flexible component library underpins the build, supporting scalability and ensuring the site can evolve with the brand while maintaining visual interest and a refined, premium aesthetic.
Balancing premium with playful, the refreshed design reflects Kāya’s distinctive mix of luxury and energy. Earthy tones rooted in the brand’s wellness ethos are paired with bold imagery and expressive typography, while close-up photography and dynamic studio footage capture movement, vitality, and the human connection at the heart of Kāya.
