When it comes to start-ups like LUI Body – a new shaving and body care brand for women – we do more than simply execute a great website. Helping build a business from the ground up and seeing it through to a successful launch takes a different level of consideration and care. A website is the heart of an online business – it has to hit every mark from the moment of launch, creating the right foundation from which to grow. So, in creating LUI body’s website, we translated branding into a digital environment, adding dynamic elements to make it feel very contemporary and high-end. We ensured consistency in tone of voice to meet the target audience; and, of course, user-friendly functionality was the first priority in terms of a streamlined shopping experience.