A bespoke build, designed for scale.

Following a strategic brand refresh, MachShip engaged us to translate their refreshed identity into a high-performing digital experience.

The primary objective was to overhaul their web presence to reflect the true capability of their product, establishing a flexible digital footprint that appeals directly to diverse industry sectors and complex use cases.

To support long-term scalability, we established an expansive UI framework alongside a comprehensive suite of design assets. Central to this visual identity is an abstract radar motif, designed to embody MachShip’s positioning as a “single orchestration layer”. Powered by custom Rive animations, this recurring visual element distils intricate supply chain processes into clear, intuitive concepts across the entire user journey.

Built on Webflow, the platform utilises a modular component architecture, structured CMS, and custom GSAP interactions. Distinctive photography, electric accent colours, and purposeful motion graphics work in tandem to keep the experience grounded, approachable, and focused on the human side of logistics tech.