Multi-audience UX Design
Designed with a smooth, minimalist interface that puts accessibility and clarity at the forefront, check out Microba – they’re a company working across Australia and the UK, specialising in microbiome testing and research.
The site is uniquely tailored to a bifurcated audience, guiding practitioners and patients through distinct pathways via a simple dropdown in the primary navigation and strategically placed CTAs. Page components dynamically adapt based on the audience selected, ensuring relevant, personalised content every step of the way. The redesign also evolves Microba’s brand identity with fresh iconography, imagery, colours, and typography, creating a cohesive, modern, and engaging digital experience.
