Engaging, Dynamic Trend Forecasting

SOON Future Studies is a trend forecaster – a think-tank giving businesses social and cultural insights in order to strategise for success.

Our objective was to build a functional, user-friendly and responsive platform, able to be managed internally by the client. It also required eCommerce functionality for audiences to purchase SOON’s Reports. Designing the information architecture was crucial: we favoured simplicity for navigation, and an interactive, bold visual style that embodies the feeling of ‘future’. Rich media and animation draws users in, providing countless interactive ways to engage. And, we developed SOON’s Reports to be delivered as online experiences, not flat PDFs. Reports are engaging, searchable by chapter/category; they incorporate a customised CMS, dynamic content, and interactive graphs; and it all happens without compromising the platform’s speed in browser.