The Australian Tourism Industry Council needed a fresh digital presence to give the Australian Tourism Awards a distinct, engaging and easy-to-navigate home of their own. We designed and built a vibrant new website that celebrates the awards’ prestige while making it easier for tourism operators and stakeholders to find what they need.
With a fun new brand and a rich library of imagery and video assets to work with, we created a bold and intuitive site that puts the spotlight on award finalists, winners and the industry itself. A clear, modular structure allows for seamless content updates, while a refined user experience ensures it’s easy to find the right program, form or nomination info. We also took care to separate the site from its parent organisation (ATIC) while keeping key program pathways clearly connected. The result is a digital platform that’s colourful, credible and genuinely useful – ready to support and applaud Australia’s best in tourism.
