Bulla’s a market leader in Australian dairy products. With over 110 years in business their new website needed to reflect integrity, while re-positioning them in a more premium space. User experience drove every decision – we incorporated filtering to Products, search-ability to Recipes, more imagery to ignite interest, and animation to bring it all to life. Design details – like the ‘dip’ in the header that mimics the logo – elevate the site without overwhelming. Copy style, too, works together with design to create a sense of friendliness, which is core to this family-owned brand and story.