Eddie Betts
A refreshed brand platform and website for Eddie Betts, designed to reflect his values, amplify his voice and support the work of his foundation.
Eddie Betts needed a digital platform to capture the energy, heart and purpose behind everything he does, from media and mentoring work to the programs delivered through the Eddie Betts Foundation. This project involved unifying multiple websites into a single, easy-to-manage platform that would bring clarity to his offering and provide room to grow.
We created a clean, character-rich website that highlights Eddie’s personal story and values while giving his foundation a stronger digital presence. The brand identity was elevated with bold colours, playful animations and thoughtful user interactions that make the site feel approachable and inspiring. From integrated donations and flexible landing pages to scalable infrastructure and streamlined content updates, the platform is built for long-term impact and designed to grow alongside Eddie’s mission.
