Your brand identity is essentially… everything. Your most powerful connection tool. It has to be distinctive; it has to stand the test of time.

Bold branding for a digital-first world

As digital specialists, we take a digital-first approach to branding, even though we still deliver everything a traditional branding agency delivers – strategy, visual identity, brand guidelines, tone of voice. The digital mindset of our brand design team pushes our branding into bolder territory. It’s conceived to be dynamic, to find new and interesting ways to ignite on screen. So, for fast-moving brands, or those looking claim space in digital, we think our back-to-front way works best.

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We find impactful ways for brands to speak to people

There’s never a simple answer to the question: What does your company stand for? But, no matter how complex, we’ll find a way to distill it into an impactful message that retains all the layers and flavours of your brand’s personality. Starting with strategy, we immerse ourselves in your brand and we listen, because you know it better than anyone.

We ideate on visual ideas and directions. Logos, typography, colours. You let us know what works, what doesn’t. The process narrows until it finds clarity. Then we build outwards again, finding nuanced ways for the branding to ‘live’, in digital and print; through visual and verbal language.

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We're a branding agency and this is how we work


Brand workshop

We ask how you want to be represented, what your challenges are; your inspirations and aspirations. We listen.


Market research

Research on what’s trending with competitors, the industry, and the wider world of branding.


Ideation and concepts

Producing typically three branding directions to choose from. Incorporating, colour palettes, fonts, and initial logo ‘sketches’; and copy elements, like taglines, if required.


Iterate and refine

The chosen brand direction is refined – visual assets and verbal tone of voice articulated until they work individually and cohesively.


Brand guidelines

A digital guide to how to use your brand: logo do’s and don’ts, colour palette, typeface, photography and videography, tone of voice.


Brand collateral

We can provide a full range of collateral for brands to hit the ground running: business cards, email sigs, apparel, document templates, brochures, signage, and more.

Absolutely loved working with Rock Agency on our Built by Wilson website. They did an incredible job in designing and developing our branding and website, could not recommend them more. Really appreciate their after market service too, they are responsive and always happy to assist.

Lauren, Built by Wilson

4.8 Google Rating

Based on 33 reviews

Tell us a bit about you, your brand, and the project you have in mind.

Give us a call

+61 3 8840 0841