Simplygreen

Simplygreen Salary Packaging provides sustainable salary packaging and novated leasing solutions with a focus on flexibility, value and environmental impact. Our work began with a deep audit of the existing brand and website, leading to new brand guidelines, tone of voice and digital assets designed to stand out in a highly competitive space.

From there, we created a clean, content-driven Webflow site anchored by improved UX, a refined information architecture and a component-based design system that makes it easy for the Simplygreen team to create new pages. We also developed two custom calculators to help users estimate savings, integrated Calendly for appointment booking, and added a chatbot to support lead capture and conversion. The new site not only showcases the Simplygreen brand, but brings clarity, credibility and ease to every step of the user journey.