Double Black Alpine
A thoughtful, elevated online experience for a diverse community of adventurers.
Double Black Alpine needed a refreshed online presence that reflected its personality, streamlined its service offering, and met the needs of a wide range of users. We partnered with the team to redesign and rebuild the website with accessibility, storytelling and usability at its core. From the outset, accessibility was a priority. We designed every element to meet accessibility standards, creating an inclusive experience that caters to Double Black’s diverse user base. We also reimagined the Experience and Offering pages to improve clarity and flow, introducing in-page navigation and more engaging visuals to help users explore services with ease.
Visually, we leaned into Double Black’s brand cues to build consistency and recognition. Their distinctive colour palette and curved corner motif feature throughout the experience, creating a sense of warmth and momentum that aligns with their friendly, adventurous approach.
