Wanderlust Australia
We’ve brought Wanderlust to Australian consumers with thoughtful consideration for the brand’s commitment to transparency. Our design manages lots of information without feeling overwhelming.
Wanderlust is an international brand operating in the Health and Wellness space for over 20 years. Wanderlust Australia came to Rock Agency to redesign their website to align with their international presence, and, at the same time, resonate with Australian consumers. As the Health and Wellness industry is highly regulated, a key challenge was to balance product descriptions and mandatories within the design, making them clearly legible without overwhelming the look and feel of the page and products. As transparency and quality of ingredients are top priority for Wanderlust, we created an architecture that can manage abundant information without compromising design, or the site’s speed and performance. And, for the first time for Wanderlust Australia, we’ve incorporated an e-commerce application, which functions to the highest UX standards and integrates with Wanderlust’s inventory systems for ease of use at their end.
