Astra Falls Creek is a luxury boutique hotel with a spa and fine-dining restaurant. The goal for their website update was to emulate the luxury aesthetic and top-level service guests experience when they visit. Taking an inside-out approach, we reorganised the entire site structure to streamline navigation and improve user experience. Key information is easier to find, and the site looks clean rather than cluttered. User journeys can be completed more simply, which has resulted in increased bookings for the hotel, and its restaurant and spa. From a UI perspective, we’ve let Astra’s stunning photography and video do most of the talking – the now more visually-engaging experience feels modern, emotive and enticing. Overall, a fitting first step for guests to experience ‘the Astra magic’.