When Flight Centre Travel Group wanted to launch their new subsidiary brand, Envoyage, they came to us to create a compelling digital campaign and messaging strategy. After diving deep into their company objectives, we developed a messaging matrix centered around the tagline ‘For every journey’ – a creative framework designed to spotlight the brand’s key selling points. Since launching the campaign in early 2023, we’ve continued to deploy tailored assets across social channels, display ads, and eDMs, reaching audiences in the US, Australia, and New Zealand.