Flight Centre – Envoyage | Rock Agency

Flight Centre – Envoyage

Partnering with Flight Centre Travel Group, we created a digital campaign and messaging strategy to launch subsidiary brand, Envoyage… and then won a prestigious Magellan Award in the US for our work.

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When Flight Centre Travel Group wanted to launch their new subsidiary brand, Envoyage, they came to us to create a compelling digital campaign and messaging strategy. After diving deep into their company objectives, we developed a messaging matrix centered around the tagline ‘For every journey’ – a creative framework designed to spotlight the brand’s key selling points. Since launching the campaign in early 2023, we’ve continued to deploy tailored assets across social channels, display ads, and eDMs, reaching audiences in the US, Australia, and New Zealand.

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Rock Agency is located on the unceded lands of the Wurundjeri Woi Wurrung people. We acknowledge and respect them as the Traditional Owners of the land on which we work, and pay our respects to their Elders, past and present.