Partnering with State and Federal Tourism Boards, the Great Golf Courses of Australia website is aimed at international markets, enticing golfers to explore Australian courses. In line with the brief, we designed and built a site that thinks about its international golfing audience first and foremost. Prime website ‘real estate’ is given to stunning video imagery that shows rather than tells. Tonally the site is sophisticated, elegant, and easy to understand and navigate without ever feeling stuffy – something that’s core to the Australian golfing sensibility. Further touches like the Planner give guests the ability to curate their perfect Australian golfing tour, which turns a dream into a tangible tour.