Victoria’s Loddon Mallee region engaged us to create a new brand and website that would showcase their economic strengths and invite investment. We managed a co-design process with stakeholders, including Traditional Owner groups, to ensure the region’s goals and interests were represented. The site structure was informed by UX design principles and successfully organises a huge amount of information in an easy-to-navigate way. To counteract the dryness of investment-related content, we used cinematic video to bring visual grandeur; and added case-studies, told through first-person narrative and video, for a personalised take on running a business in the region.