Invest Loddon Mallee | Rock Agency

Co-design workshops with stakeholders, a whole new brand, a big cinematic website, and ongoing digital marketing to bring business to the Loddon Mallee.

Rock full width image

Victoria’s Loddon Mallee region engaged us to create a new brand and website that would showcase their economic strengths and invite investment. We managed a co-design process with stakeholders, including Traditional Owner groups, to ensure the region’s goals and interests were represented. The site structure was informed by UX design principles and successfully organises a huge amount of information in an easy-to-navigate way. To counteract the dryness of investment-related content, we used cinematic video to bring visual grandeur; and added case-studies, told through first-person narrative and video, for a personalised take on running a business in the region.

Rock full width image
Rock full width image
Rock full width image

Rock Agency is located on the unceded lands of the Wurundjeri Woi Wurrung people. We acknowledge and respect them as the Traditional Owners of the land on which we work, and pay our respects to their Elders, past and present.