An investment company with purpose, Light Warrior’s mission is to invest consciously to leave the world a better place. In redesigning and developing their new site, we understood how important the group’s ‘purpose over profit’ ethos is to them, and worked to reflect it at every level – right through from the simple black and white visual style to the super-fast site speed. It’s all about user-friendliness overriding ‘showiness’; favouring a real and down-to-earth feel. A beautiful animated Welcome to Country on entry is the first acknowledgement of a value-led brand. Then beyond, B Corp status and the company’s commitment to the B Corp movement is also featured. In response to the client brief, we’ve worked to make sure Light Warrior’s mission is expressed with absolute clarity and priority so that every visitor immediately understands the level of importance it holds with the brand.