When it comes to start-ups like LUI – a new shaving and body care brand for women – we do more than simply execute a great website. Helping build a business from the ground up and seeing it through to a successful launch takes a different level of consideration and care. A website is the heart of an online business – it has to hit every mark from the moment of launch, creating the right foundation from which to grow. So, in creating LUI’s website, we translated branding into a digital environment, adding dynamic elements to make it feel very contemporary and high-end. We ensured consistency in tone of voice to meet the target audience; and, of course, user-friendly functionality was the first priority in terms of a streamlined shopping experience. When a new brand can live or die by first impressions, our attention to detail and experience meant LUI could be confident their site would perform, and exceed user expectations, from day one. And it did.