Straightcurve | Rock Agency

A prime example of how we’ve used development skill, plus attention to detail, to solve a highly-specific brand challenge.

Rock full width image

Making steel garden edging, retainers and planters, Straightcurve has global reach and, therefore, needed Rock Agency to create a multi-site that could support their e-commerce objective of generating global sales. The sub-sites have been built to talk to each other through Google Sheets, which manages and pushes different content to different regions. Beyond our design and development work, we’ve made a site that’s accessible across five regions – Australia, US, UK, Norway and the Netherlands. Each sub-site has been professionally copy-written – no clunky auto-translate – to accurately capture the brand’s tone of voice in each language. The site is easy to navigate, provides a clear UX with a very low load time and captures the essence of an ecommerce payment portal, all without lagging.

Rock full width image
Rock full width image

Rock Agency is located on the unceded lands of the Wurundjeri Woi Wurrung people. We acknowledge and respect them as the Traditional Owners of the land on which we work, and pay our respects to their Elders, past and present.