Tru Recognition | Rock Agency

Tru Recognition

We created visually beautiful and useful infographics that show different settings and use interactive ‘dots’ to pinpoint all the ways TRU recognition can be of value.

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TRU Recognition, formerly known as Deep Recognition, is a specialist Recognition Technology Platform company. They came to us for a new website that would align with their new visual identity and brand name. It also needed to reflect the cutting-edge nature of their technology, and the company’s commitment to ethical practise. This was especially important considering the current ethical questions that surround AI technology. The website was built in Webflow and as per the brief focuses in on TRU Recognition’s services within a variety of sectors. We created infographics showing different settings, adding interactive ‘dots’ that pinpoint all the possible ways TRU recognition can be of value. It’s just one of the ways we’ve taken a thoughtful and user-centric approach. In addition, the site’s easy to navigate, securely hosted, and SEO optimised from both a content, and speed and performance perspective.


Rock Agency is located on the unceded lands of the Wurundjeri Woi Wurrung people. We acknowledge and respect them as the Traditional Owners of the land on which we work, and pay our respects to their Elders, past and present.