Bulla Foodservice represents the B2B side of the Bulla brand, supplying direct to restaurants, schools, catering companies and more. We designed and developed the new website to feel like a sister to the main Bulla site, while still finding its own unique qualities. Performance has been enhanced significantly – this is super fast, responsive, and user friendly. And, from an SEO perspective, it posed an interesting challenge. It needed to avoid competition with Bulla’s main website and so steps were taken to reduce cannibalisation.