Originating in Japan, Calbee’s been making snack foods since 1949. But, in 2017 they were looking to launch their brand in Australia and New Zealand with a website that would better speak to those markets. We took Calbee’s values and guidelines and engineered a website that’s responsive, engaging, and speaks to the diversity within the Australian and New Zealand markets. We made scalability a design priority, which meant that after Harvest Baked Pea Snaps took off Calbee was able to expand the website swiftly and easily to stay up to date with their new product offerings.
