ESCAPE TO OLD-WORLD CHARM

A digital destination as welcoming as the homestead itself.

Mount William Station is a place of old-world charm and modern luxury, tucked at the foot of the Grampians. Our task was to create a website that felt just as inviting and considered.

We kept the design pared back, allowing the homestead’s stunning photography to shine. On-load animations bring a soft sense of movement, giving the pages a rich, editorial feel. A dedicated discover section invites deeper exploration, showcasing local experiences, events and press coverage all in one place.

To make the experience feel uniquely Mount William Station, we layered in subtle, personal details, including illustrations, room keyrings, and the homestead’s iconic archway shape. It’s a digital escape that mirrors the warmth, care and quiet beauty of the destination itself.