We were honoured to re-design and develop the website for one Australia’s most iconic brands: SPC. Our goal was to bring the brand story into stronger focus to make a more personal connection with audiences. We made it possible via a ‘Meet the Farmers’ section offering a tangible connection between a product and its grower; and through adding more engaging user content – Recipes, and News and Media. Going deeper into development, we integrated the website with the SKUVantage API, which allows SPC to manage all of their product content from the one place.